At Paraayan, we are deeply committed to creating Pooja products that truly honor the divine. The word “Paraayan” embodies total devotion, and we reflect this dedication by offering Shashtra Sammat (scripturally approved) Pooja products that are crafted with authenticity and purity in mind. As India’s first online store of its kind, we are on a mission to strengthen the connection between humanity and divinity.

Based in Noida, Paraayan is a part of Aikshvaak Ventures Private Limited. We set ourselves apart by consulting ancient scriptures before formulating our products, ensuring they are suitable for sacred rituals. Unlike brands that focus solely on marketing, we prioritize purity and adhere to traditional practices, free from adulteration or cost-cutting measures.

In a consumer-driven market where products often compromise on quality, we stand firm in our resolve to produce only the most authentic items. At Paraayan, we trust the ancient wisdom of our seers and believe in offering products that are both spiritually fulfilling and beneficial to human health. We are proud to bring genuine, unadulterated Pooja products to those who seek a truly divine experience.

Paraayan in the Press

Paraayan is making waves as India’s first online store dedicated exclusively to Shashtra Sammat Pooja products. Our commitment to creating pure, scripturally approved offerings has attracted attention from major media outlets and industry experts alike.

We have been featured in several publications for our efforts in restoring purity to the Pooja products market, which is often dominated by adulterated and mass-produced items. From interviews with our founder to coverage of our mission and product line, Paraayan is recognized as a brand that stands out for its authenticity and devotion.

Recent Press Coverage: (Dummy Links)

  • The Economic Times: “Reviving Ancient Rituals: How Paraayan Brings Authentic Pooja Products to the Market”
  • India Today: “Paraayan: Where Purity Meets Tradition in the Spiritual Product Space”
  • Hindu Business Line: “Scripturally Approved and Unadulterated: The Paraayan Promise”

Life at Paraayan revolves around the values of dedication, purity, and tradition. Our office in Noida is not just a workspace; it’s a place where we unite to honor the divine through the work we do.

Every member of our team shares a deep respect for Indian spiritual traditions and is passionate about bringing authentic, unadulterated Pooja products to the world. We foster an environment of learning, where the ancient wisdom of our scriptures is consulted regularly, inspiring both product development and personal growth.

At Paraayan, we believe in balance—work here isn’t just about deadlines and sales; it’s about contributing to a larger mission of promoting purity and devotion. From office Poojas to scriptural discussions, we ensure that our daily work reflects the deeper values we stand for.