About Us

About Us

At Paraayan, we are deeply committed to creating Pooja products that truly honor the divine. The word “Paraayan” embodies total devotion, and we reflect this dedication by offering Shashtra Sammat (scripturally approved) Pooja products that are crafted with authenticity and purity in mind. As India's first online store of its kind, we are on a mission to strengthen the connection between humanity and divinity.

Based in Noida, Paraayan is a part of Aikshvaak Ventures Private Limited. We set ourselves apart by consulting ancient scriptures before formulating our products, ensuring they are suitable for sacred rituals. Unlike brands that focus solely on marketing, we prioritize purity and adhere to traditional practices, free from adulteration or cost-cutting measures.

In a consumer-driven market where products often compromise on quality, we stand firm in our resolve to produce only the most authentic items. At Paraayan, we trust the ancient wisdom of our seers and believe in offering products that are both spiritually fulfilling and beneficial to human health. We are proud to bring genuine, unadulterated Pooja products to those who seek a truly divine experience.