Why Scriptural Purity Matters in Today’s Pooja Product
Most products available today do not adhere to the guidelines laid down in the Shastras. A ritual that should be pure, elevating, and life-affirming often becomes hollow when its instruments are compromised. The ancients taught that Pooja is not mere ritualism, but a bridge to the divine. When the bridge is built with impure materials, the connection falters.
“What is offered to Bhagwan should never harm the devotee. Purity is not an add-on. Purity is the standard.”
Adulteration adds another dimension of harm. Cheap fillers in Kumkum, synthetic binders in Dhoop, or industrial dyes in Chandan are not just deviations from scriptural purity, they are also health hazards. Our ancestors codified systems to prevent this and protect the devotee.
Scriptural checklist
- Ingredients specified in Shastras – not convenient substitutes
- Processes that preserve sanctity and safety – no industrial shortcuts
- Mantra-based consecration aligned to each product’s purpose
- Quality assurance that supports the devotee’s well-being
The Framework Our Sages Left For Us
The sages and scholars of old set a formal framework for preparing products meant for worship. Vedic Richas and Puranic Shlokas describe how a sacred thread should be spun, how a Bhasma should be prepared, which flowers are acceptable, and what sanctification rituals must be performed. This is sacred quality control that protects both spiritual and physical health.
How Paraayan Implements Shastra Sammat
At Paraayan, we see ourselves as custodians of that inheritance. Our work begins with conversations between Karmakanda scholars and our founding team. Scriptural prescriptions are translated into modern formulations without diluting their essence. These formulations move to the Paraayan Prayogshala, where traditional wisdom meets scientific rigor. The QA team ensures that only the right product, in purity and intent, reaches the devotee.
Each product is consecrated with mantras aligned to its sacred use. The Kala Kudrishti Marak Sootra is empowered with Bhairav mantra. Janeu is sanctified with Gayatri. Kalawa receives Lakshmi-Narayan mantras. Bhasma is infused with Shiva mantras.
Shastra Sammat means products created as per scriptural guidelines, using prescribed ingredients, consecrated through mantra, and safeguarded by modern quality standards. Only then is a product worthy of the altar, the devotee, and the divine.
Gratitude for letting us be part of your sacred journey